Ep.62- Understanding the New Digital Era
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Navigating the Digital Marketing Landscape: Insights from Ashlie Marshall
I’m thrilled to announce the release of our latest episode of The Seed, featuring the incredible Ashlie Marshall from Tier Level Marketing and co-host of the podcast C-Sweet Chicks! 🎧 In this episode, we dive deep into the world of digital marketing, the challenges of balancing personal and professional life, and the importance of authenticity in business. Here are my top three takeaways that I believe every entrepreneur should consider:
1. The Importance of Consistency in Marketing
Ashlie emphasizes that marketing is a marathon, not a sprint. It takes time for your efforts to yield results, especially in the digital space. Consistency is key! Whether it’s posting on social media or engaging with your audience, showing up regularly helps build trust and recognition. Remember, it often takes 30 to 40 interactions before someone decides to follow or engage with your brand. So keep at it!
2. Authenticity Over Perfection
In today’s digital landscape, people crave authenticity. They want to see the real you behind the brand. Ashlie shares how her experiences as a parent have shaped her leadership style, reminding us that being relatable and genuine can create stronger connections with our audience. Don’t be afraid to show your human side—share your struggles, your wins, and everything in between!
3. Collaboration is Key
Ashlie highlights the importance of viewing your marketing agency as an extension of your team. Building a strong partnership with your marketing provider can lead to better results. Open communication, trust, and collaboration are essential for success. Don’t just hand over the keys and walk away; stay engaged and involved in the process to ensure your vision is being realized.
I hope you find these insights as valuable as I did! Tune in to the full episode to hear more about Ashlie’s journey and her expert advice on navigating the complexities of marketing and business. Let’s continue to cultivate growth and empower each other in our entrepreneurial journeys!