Ep.67- Raquel Borras on Building a Genuine Online Presence

Is Your LinkedIn Presence Truly Genuine? Here’s How to Show Up and Stand Out.

When was the last time you really thought about how you’re showing up on LinkedIn? Not just the content you post, but the vibe your profile gives off. Are you presenting the real you, or just the polished, professional version you think others want to see?

We’ve all heard the term “authenticity” a thousand times, but it’s starting to feel a little overdone, right? Lately, I’ve been focusing on something deeper: genuine presence. And it’s a shift that can transform not just how you’re seen online, but how you connect with others in meaningful ways.

Why Genuine Presence Matters

In a world saturated with curated profiles and over-polished posts, standing out isn’t about being perfect—it’s about being relatable. Your LinkedIn profile is your digital handshake. It should reflect your personality, values, and voice, not just a list of achievements.

When people feel they know you, they’re more likely to trust you, engage with your content, and even reach out with opportunities. That’s the power of showing up genuinely: it turns connections into relationships.

How to Cultivate a Genuine LinkedIn Presence

If you’re ready to rethink how you’re showing up, here are a few tips to get started:

1. Be Transparent in Your Story

Your LinkedIn profile isn’t just a resume; it’s a story about who you are and what you stand for. Share insights about your journey, the challenges you’ve faced, and the lessons you’ve learned. People connect with stories, not bullet points.

2. Focus on Relationships, Not Numbers

LinkedIn can feel like a numbers game—more connections, more likes, more followers. But those metrics don’t mean much if they’re not tied to meaningful relationships. Engage with your audience thoughtfully. Respond to comments, send personal messages, and treat your connections like a community.

3. Show the “Unpolished” Side

Professional doesn’t mean perfect. Share moments that show your human side—whether it’s a project that didn’t go as planned or a milestone you’re proud of. These glimpses into your life make you relatable and approachable.

4. Inspire and Empower

Remember that your audience includes not just peers but also the next generation. What kind of example are you setting? Use your platform to share advice, inspire action, and create a positive impact.

The Role of Social Media in Building Community

LinkedIn isn’t just a place to grow your professional network; it’s a platform to build a community. When you shift your mindset from “networking” to “relationship-building,” everything changes.

Think about the connections you’ve made. Are you engaging with them meaningfully, or are they just numbers on your profile? A strong community will support you, share your content, and champion your success. But that kind of loyalty starts with how you show up for others.

Ready to Dive Deeper?

If this has you reflecting on your LinkedIn presence, I dive even deeper into these ideas in this week’s podcast with LinkedIn guru Raquel Borras. It’s packed with actionable tips and insights to help you stand out online and create a profile that truly reflects you.

Ask Yourself:

• Does your LinkedIn profile feel genuine?
• Are you prioritizing relationships over metrics?
• How are you inspiring your community and the next generation?

Take a moment to audit your profile and think about the kind of presence you want to create. Then, start showing up in a way that feels true to who you are.

Here’s to building connections that matter.

Don’t forget to check out our blog, beyond the podcast, by clicking here.