Your Strategy

ByLisa Resnick

Stop Doing Things the Way ‘Experts’ Tell You To

Ever read business advice and thought, That doesn’t feel right for me? Guess what? You don’t have to do it that way.

The best strategy is the one that works for you. Not what some guru on the internet says. You don’t have to do reels, cold DMs, or launch a webinar if that’s not your style. Find what works and own it.

Action Step: Identify one business task you’re doing just because someone told you “should.” If it doesn’t serve you, let it go.

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