How to Get on Podcasts and Use Guest Interviews to Grow Your Business

Podcast guesting has become one of the most effective ways for entrepreneurs, authors, and experts to grow their visibility.

But getting on the right podcasts is not just about sending a generic pitch and hoping for the best.

It is about relationship-building.

It is about storytelling.

And it is about understanding what makes someone worth listening to in the first place.

In this episode of The Seed, I sat down with Michelle Glogovac, founder of The MLG Collective, author of How to Get on Podcasts, and host of a podcast network that includes My Simplified Life, Read The Damn Book, Beyond The Campaign, and BURNT. Michelle’s work centers on helping entrepreneurs, advocates, authors, nonprofits, and experts tell their stories in ways that create visibility, impact, and connection.

What made this conversation especially valuable is that Michelle does not treat podcast pitching like cold publicity.

She treats it like thoughtful matchmaking.

And that mindset changes everything.

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Why Podcast Guesting Matters for Business Growth

Podcast interviews offer something many other forms of visibility do not.

They create intimacy.

They give people the chance to hear your voice, your story, your perspective, and the way you think in real time. Michelle’s agency describes podcasting as a way to speak to your ideal audience “in an intimate way,” which is exactly why it works so well for trust-building.

That matters because people do not just buy offers.

They buy trust.

They buy clarity.

They buy resonance.

And podcast interviews can create all three.

For entrepreneurs, podcast guesting can support:

• audience growth

• relationship-building

• brand visibility

• authority-building

• book promotion

• client trust

But only if it is done well.

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The Best Podcast Pitches Are Personal, Not Generic

One of the strongest takeaways from this conversation was Michelle’s emphasis on personalization.

She does not believe in generic copy-and-paste pitches.

And honestly, neither do I.

The best podcast pitches start with:

• actually listening to the show

• understanding the host

• referencing a relevant past episode

• showing why the guest fits that specific audience

Michelle’s podcast pitching service is built around personalized pitch emails, branded media kits, and tailored speaking topics rather than one-size-fits-all outreach.

That approach matters because hosts can tell when someone actually knows their show.

And they can definitely tell when someone does not.

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What Podcast Hosts Really Want in a Guest

A lot of people assume hosts just want credentials.

A bestselling book.
A big platform.
An impressive title.

But what many hosts really want is something else:

A guest with a real story.

Someone with a perspective.

Someone who can hold a conversation.

Someone who will bring value to the audience and not just promote themselves.

Michelle’s work consistently emphasizes story and voice over empty visibility tactics. Even in her brand messaging, she frames her role as helping people “craft powerful narratives that drive visibility, impact, and connection.”

That distinction is huge.

Because podcast guesting is not just media.

It is connection.

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Why Storytelling Is the Real Visibility Strategy

What I loved most about this conversation is that it kept coming back to storytelling.

Michelle is not simply helping people land interviews.

She is helping them articulate who they are, what they know, and why their story matters.

That is what makes someone memorable.

Her site also reinforces this in practical ways, including resources on promoting podcast interviews and using them to extend your visibility on your own channels. She encourages guests to treat interviews as relationship-building opportunities and as content worth repurposing on social media and websites.

This is why podcast guesting works so well when done intentionally.

You are not only borrowing someone else’s audience.

You are building your own narrative in public.

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How to Pitch Yourself to Podcasts More Effectively

If you want a stronger podcast guesting strategy, this episode makes a few things very clear.

1. Know the Show

Do not pitch a podcast you have never listened to.

At minimum, understand:

• the host’s style

• the audience

• the themes

• the tone of past episodes

2. Make the Email Easy to Read

Michelle’s service includes a detailed strategy outline, a branded media kit, personalized pitch emails, and linked resources that make it easier for hosts to evaluate a guest quickly.

That means your pitch should not feel like work for the host.

3. Focus on the Human, Not Just the Headline

A title is not enough.

“Entrepreneur” is not enough.

“Author” is not enough.

What makes your story worth sharing?

4. Give the Host a Reason to Care

Why this show?
Why this audience?
Why now?

That is what makes a pitch land.

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Podcast Guesting Is Also About Timing

Another important piece of the conversation was timing.

People often think podcast outreach works like quick-turn media.

It usually does not.

Many podcast hosts record weeks or months in advance. Michelle’s own services for books, for example, recommend beginning strategy and pitching three to four months prior to launch, which is a strong reminder that podcast guesting requires lead time.

That matters especially for:

• book launches

• events

• campaigns

• political cycles

• timely thought leadership topics

If visibility matters, planning matters too.

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Why Podcast Guesting Builds Relationships, Not Just Reach

The part of this conversation that stood out most to me is how relationship-centered Michelle’s approach is.

That makes sense given her background.

Before building The MLG Collective, she spent years in corporate aviation sales, where long-term relationships mattered more than tiny pricing differences. That relationship mindset now carries directly into how she approaches podcast pitching and publicity.

That is a lesson more entrepreneurs need to hear.

Visibility without relationship is shallow.

Relationship creates longevity.

And the best podcast appearances often lead to more than downloads.

They can lead to:

• introductions

• collaborations

• future invitations

• referrals

• credibility

• community

That is why podcast interviews are not just marketing.

They are influence-building.

Michelle’s business is a strong example of building a service from both lived experience and strategic depth.

The MLG Collective offers podcast pitching, podcast book tours, podcast campaign tours, media kits, and strategy sessions. Michelle’s site describes her as “THE Podcast Matchmaker®,” notes that she has booked more than 1,000 interviews, and emphasizes that her team handles the details that make a guest stand out to hosts.

She has also expanded into a podcast network and continues to build around visibility, books, podcasting, and bold conversations that matter.

That breadth is part of what makes this episode so useful.

It is not theory.

It is lived expertise.

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Final Reflection

If you have ever wondered how some people seem to show up on the right podcasts at the right time, this conversation answers a lot of that.

It is not luck.

It is clarity.

It is strategy.

It is relationship-building.

And it is knowing how to tell a story that actually matters to the person on the other end.

Podcast guesting is not just about being seen.

It is about being heard in the right rooms.

And when done well, that can absolutely move your business forward.

Listen to the Full Episode of The Seed Podcast

This is a thoughtful, grounded conversation for anyone interested in understanding themselves on a deeper level.

You can also explore:

• Leadership insights

• Business growth strategies

• Honest conversations about entrepreneurship

inside The Patch Community at Dandelion-Inc.

Progress isn’t about perfection.

It’s about showing up messy, brave, and real — one seed at a time.

And if you’re feeling overwhelmed, behind, or like your time is constantly slipping through your fingers, it’s not because you’re doing it wrong.