I once thought branding was just about fonts and colors. But then I realized—your brand is the way people feel when they interact with you.
Are you the calm in their chaos? The motivator? The friend who keeps it real? That’s your brand. It’s not just what you sell—it’s the energy you bring.
Action Step: Ask three people how they would describe your brand (or you, if you’re the face of it). Use those words to shape your messaging.
Why the ‘Right Time’ Doesn’t Exist I’ve had countless women tell me, “I’ll start my business when the time is right.” But here’s the truth: the perfect moment never arrives. There’s always a reason to wait—kids, money, fear of failing. I launched Dandelion-Inc when my life was anything but “calm.” But waiting wouldn’t have made…
What My Son’s Lacrosse Game Taught Me About Business I was watching my son play lacrosse when I noticed something: the best players weren’t always the fastest or strongest. They were the ones who knew where to be before the ball got there. In business, it’s the same. It’s not about working the hardest—it’s about…
Your Business Doesn’t Have to Be Hard to Be Successful Somewhere along the way, we picked up the idea that success has to be hard. That if it’s not a struggle, we must be doing something wrong. But what if that’s just…not true? Some of the best business decisions I’ve made have been the easiest….
Building a Business Is Like Making a Sandwich You ever slap together a sandwich when you’re starving, only to take a bite and realize… you forgot the mustard? That’s what starting a business without a plan feels like. You might have a great idea (your bread) and the execution (your meat), but without systems, strategy,…
The Time I Almost Quit (And Why You Shouldn’t) I had one of those weeks where nothing went right. A client backed out, tech glitches stole my time, and I stared at my to-do list like it was written in a foreign language. My brain whispered, “Maybe it’s time to pack it up.” But here’s…
