Connection Not Collection

ByLisa Resnick

Networking Isn’t About Collecting Business Cards

If networking feels awkward, it’s probably because you’re treating it like a numbers game. Real business growth comes from connection, not collection. People invest in relationships, not stacks of cards.

Networking is about listening, following up, and nurturing. It’s about turning one genuine connection into long-term opportunities.

Action Step: Reach out to one person you’ve met recently and invite them for coffee or a follow-up call.

 

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