Choosing the Right ESP: My Journey from MailChimp to Flodesk and a Curious Glance at Kit
If you’ve ever waded into the world of email marketing, you know the sheer number of Email Service Providers (ESPs) out there can make your head spin. Each one promises to be the best, the easiest, the most effective—and yet, they’re all wildly different. My own journey through the ESP jungle has been quite the…