When It’s Personal

ByLisa Resnick

When Competition Feels Personal

When a new competitor pops up in your space, it can feel like they’re targeting you. Like they’ve stepped right into your lane, eyeing your audience, your clients, your hard-earned ground. It stings because your business isn’t just numbers—it’s personal. It’s your energy, your time, your heart.

But here’s the truth: competition is rarely about you. It’s about the market evolving. There’s room for more than one business to thrive, and their presence doesn’t erase your value. Growth comes when you stop seeing competitors as threats and start seeing them as reminders to double down on what makes you unique.

Action Step: Write down three things only you can offer—your story, your client relationships, or your unique way of delivering results. Keep them as your anchor when competition feels personal.

Similar Posts

  • People Need Reminders

    ByLisa Resnick

    The Fear of ‘Bothering People’ Is Keeping You Stuck Ever hesitate to send a follow-up email or post about your offer because you don’t want to “bother” people? Same. But here’s what I’ve learned: most people aren’t thinking about your business as much as you are. They need reminders. They need to see your message…

  • Let it Go

    ByLisa Resnick

    Stop Overwatering What’s Already Dead Have you ever tried to keep a dying plant alive, pouring water on it hoping it’ll come back? I’ve done this with business ideas, relationships, and strategies that just weren’t working. The hardest lesson? Knowing when to let go. Sometimes, instead of reviving something old, you need to plant something…

  • Decision Making

    ByLisa Resnick

    Dissent Creates Better Decisions If everyone agrees all the time, something’s wrong. Healthy tension leads to stronger outcomes—when it’s respected and guided. The goal isn’t harmony; it’s alignment. The best ideas often come from productive disagreement. Action Step: Invite one opposing viewpoint into your next planning conversation on purpose.  

  • Power of Women

    ByLisa Resnick

    The Power of Women Supporting Women in Professional Growth There’s a quiet shift happening in the professional world. Women are realizing something powerful: Success doesn’t have to be built alone. For decades, many women were taught that professional advancement required competition — that there were only a few seats at the table and everyone had…

  • Power

    ByLisa Resnick

    People Use Their Power When You Give Them Permission Many people don’t contribute fully because they’re unsure they’re allowed to. Clear expectations paired with trust unlock potential faster than pressure ever will. Leadership isn’t extracting value—it’s activating it. Action Step: Ask someone how they’d like to contribute instead of assigning them a role.  

  • Lead Not Dominate

    ByLisa Resnick

    Leadership Is Direction, Not Domination Leading a team, vendor, or partner isn’t about having all the answers—it’s about setting clear direction and trusting people to bring their expertise to the table. Micromanagement kills creativity. Clarity builds confidence. Strong leaders create space for others to lead too. Action Step: Ask one person on your team what…