Ep.75- How to Get Free PR for Your Business with Christina Daves

How to Get Your Business Featured in the Media: PR Strategy with Christina Daves

If PR isn’t part of your business strategy yet, it should be.

In this episode of The Seed podcast, I had the absolute pleasure of sitting down with Christina Daves, an award-winning PR expert and entrepreneur, to dive deep into the power of public relations, visibility, and media exposure.

Christina didn’t start out as a PR pro—she built her expertise out of necessity. When she launched a brand-new product in a category that didn’t exist, she had no marketing budget and no idea how to get the word out. But instead of giving up, she taught herself how to pitch the media and landed over 50 media features in her first year, including spots on FOX, The Washington Post, and even the Steve Harvey Show.

Now, she’s sharing her PR strategy secrets with us.

Why PR is Non-Negotiable for Business Growth

No matter what industry you’re in—whether you run a service-based business, product brand, or nonprofit—visibility matters. Public relations isn’t just about big media outlets; it’s about strategically positioning yourself as an expert, so people recognize and trust your brand.

Key Takeaways from Our Conversation:

PR is for everyone. Whether you’re a solopreneur or a growing business, PR helps you build credibility and attract opportunities.

Your pitch is your power. If you’re not capturing attention with your first sentence, your message is getting lost.

Relationships and persistence are key. Media exposure doesn’t happen overnight. Consistently pitching, following up, and building relationships with journalists is how you get noticed.

How to Start Getting Media Attention Today

Christina shared actionable tips that you can start using right now to land PR opportunities:

Find your hook – What makes your story unique? Tie your pitch to trending topics or industry news to make it relevant.

Start local – Regional publications and news stations love to feature small business owners with compelling stories.

Be persistent – Christina pitched for five months before landing her first major TV segment. PR is a long game, but it pays off.

Don’t be afraid to follow up – Journalists receive thousands of pitches daily. A polite follow-up can move yours to the top of the list.

Listen to the Full Episode

If you’re ready to stop waiting for opportunities and start creating them, this episode is a must-listen. Christina breaks down how to pitch with confidence, get journalists to notice you, and turn PR into a game-changer for your business.

For more on Christina Daves, check her out at https://christinadaves.com/

Have you tried PR for your business? Send me an email at lisa@dandelion-inc.com and let me know your biggest takeaway from this episode!

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.